Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sergii Melnyk · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Yes, the rules are correct
Not all the roles would work, as in not showing up as one of the cards when getting roles. These roles include the doctor and journalist and a special mafia. Also, if you’re playing a game of Mafia, your cards need to be secret. So why in this game do the cards show up one after the other? You can see the previous persons role because it doesn’t hide your card after getting your role. To fix this, you could just have the people tap their card again to get rid of it once they know their role. Then the next persons role card will be faced down, and roles would actually be secretive.
The application distributes cards to the number of players you have chosen (from 5 to 21 players). Also in addition to standard roles (mafia, civilian...