Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Thai-By-Thai LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Having developed apps in the past, I can never understand apps that are not any better than a Web app. The complete point of building an app is to provide a better experience than the website. But this app has clearly been designed by an ab design company with little to experience building apps. The experience is clunky. The registration is clunky. The checkout is clunky. Little things like not been able to copy a credit card number directly in make it difficult to use. The password requirements are from the 2000s. More more than the apps today, having an integrationwith Apple Pay for example making it easier for the user. I won’t be using this app again as it simply easier to go to the website so the company behind us has just wasted their money.
Thai By Thai App - Earn and track your rewards at participating stores Features: Check in on in-store tablet with QR code on app View available rewa...