Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MidFirst Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The ability to transfer from one account to another immediately, makes it difficult for someone who has access to your account for a short time to deplete your funds.
This new version of the MidFirst Bank app is missing one of the most important features of a bank app. The previous app would send you notifications when purchases were made with the card/account. This is how I found out my card became fraudulent and I was able to contact Midfirst about the charges. It has been over a year and the app still doesn’t have this feature, why? I’ve had fraudulent charges on my account that the bank had to investigate and discovered the charges were fraud. This simple feature should have been placed back in the new version by now. When will this be added?
This app is always struggling to load or having errors. Recently it gave me an error message after making a credit card payment so I went back to resubmit and it told me successful but then a few days later I found out it actually took both payments so instead of my $3,000 payment it took $6,000 dollars even though my credit limit was only $3,5000. Then I had to wait 14 days for the funds to be returned. SO FRUSTRATING!!!! This app is literally always struggling to load and it’s sometimes impossible to even just log in. Do better Mid First!
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