Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Oklahoma Employees Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app isn’t particularly user friendly, but I use it enough to be mostly used to it. Sometimes it works, sometimes it doesn’t. I tried to use it to open a CD today and it tells me my email isn’t recognized. I’ve been with this credit union for 30 years. Rant… It used to be the best credit union, with the best employees ever. Now it’s completely different. No one seems to know anything, no one seems interested in actually helping you with anything. It’s all a bunch of patronizing baloney with zero results. I lost my credit card and applied for a new one. It took a very long time to receive the new credit card. When I tried to add the new card to Apple Pay, it won’t accept it. The reason is because this credit union is listed as Oklahoma Employees Credit Union at Apple Pay. The credit card is issued under Oklahoma’s credit Union. In fact, this app is still listed as Oklahoma employees credit union in the App Store. This was their previous name (they’ve had three name changes since I’ve been with them). I spent two hours on the phone with Apple yesterday because the credit union told me it was an apple issue. It’s not, OKCU did not follow through and change their name with Apple. It still hasn’t been resolved and the way this credit union is now, I have doubts that it will be. I ended up using a different credit card on Apple Pay. I’ve opened another account at a different credit union, while I hate to change after being with this one so long, I’m really disappointed in OKCU.
I switched to OKCU from another credit union back in June. I was immediately surprised with how awesome their mobile banking experience was compared with the my previous CU. It includes many features that I didn’t even know you could do with your financial institution through mobile banking. My favorites are linking my other accounts like my credit card to the app so that all my accounts are centralized. As well as tools to calculate debt and where most your money goes. This mobile banking experience is a huge reason why I love OKCU so much. It allows me. Lot of independence with my finances while also being able to have Utica, easy access to help from the CU!
The old app would require password if I checked my account before a deposit hit my account which became a hassle when verifying payments. Now this app does just what I need. The layout is still too big when it is fully loaded so you have to wait to click due to a message that drops every thing down the page about inch. So I accidentally click my savings account instead of my bank account. But the other functionalities are amazing you can do just what you need to and see all that you need to! Thank you aesthetically the CSS is 4/5 the features 5/5
Digital Banking with OKCU is the modern way to manage your money from the comfort of your home or office. Make deposits, create a budget, schedule pay...