Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hamzah Kirmani · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
the style of this game is the same as other games i’ve played. seems like a ripoff to me. very pointless.
No point in downloading. Can only answer questions and the person you end up going on a date with isn’t even the person you choose. After you complete the date you go right back to answering questions for the next date. And the next date is the same two people it was last time.
Answer questions and date people you can relate to.