Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cheng & Tsui, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Every time I try opening my book it tells me to click on the Sync button on top when there is no sync button. Unless it means to click on the refresh button with the 2 arrows in a circle but that doesn’t fix it either
It would sure be nice to be able to read what the audio is demonstrating while listening. However, whenever you play an audio clip it covers the page with a giant playback control that hides all the text. Also the audio is super annoying how it spends 15 seconds introducing which lesson number and section it is for before starting the 5 second clip. I suspect those were there with the intent of identifying where to place the files and then edit out all he marked info, but nope… you get to listen to “chapter one, section 3, exercise 2, part a, title of the exercise…”. Every. Single. Time. Aaarrggghhhhh!
I can’t open the books easily. It makes you re-download the book every time you launch the app. I’ve had to re-download my textbook at least 10 times the past two weeks. Please keep the downloads cached, impossible to use without Wi-Fi
FluencyLink is Cheng & Tsui’s newest digital platform for its acclaimed Asian language learning materials.