Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bijak · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I've been using Just Fresh for a few months now, and I am consistently impressed with the quality of their fruits and vegetables. They are always so fresh and natural, and I can really taste the difference compared to what I used to buy from the local market.
Simple, straightforward and clean app with a lot of features and good pricing and delivery experience also they have a really good customer support team.
I wanted to order Mango Kesar, I tried adding the SKU and I was not able to add that SKU. This happened in Apples and Coconut as well. Although the prices seemed competitive, as a user the whole experience was lagging and glitchy. UI is sticky and buggy. As a product manager, I did not find the information architecture of the complete app on place and it leads to a bad user experience i.e your homepage gives a glimpse of Zepto and Blinkit like user experience but the reality is far away from the truth. I came to know about this app from a booth I saw in sector 56, your guys ended up convincing me to download the app but it was at the Checkout page that I got to know you guys deliver the next day. Also, the fact that my area is serviceable or not is discovered on the checkout page. Clicking on the icon of SKU does not lead me to the Product Description page, I am forced to click on the SKU name which fails to perform its action.
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