Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Chatbooks, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Definitely some bugs and features that could be improved, but it’s a great messaging system for groups. I love that you can send pictures from the app to your chatbook!! It was so easy to make my mom a photo book for mothers day with pictures our whole family sent throughout the year. (My personal opinion: maybe rename to HeyGroup or something so schools and clubs are more inclined to try it?? I wanted to use this for a school group because it’s better than GroupMe but the name was throwing people off)
We moved our family GroupMe to HeyFam and we love it. I love that we can have separate rooms and even private rooms. We use this function when we are trying to plan something special for someone in the main group but we want it to be a surprise. We have separate rooms for reunion planning and Wordle. It’s just fun to have what feels like a gathering area for our family! A few things I would love to see is: 1- the ability to actually delete a room, not just archive it. We had accidentally created two rooms for the same thing and would love to be able to completely delete it. I really like the ability to archive, just add the delete as well. 2- add the ability to create polls. A lot of times we are planning family functions and want to get everyone’s opinion between several different choices. We would love to be able to create a poll within the group room. 3- the ability to change the icon for the group. I have two different family groups, both last names start with “H”, so I have to “H”’s at the top and no way to differentiate. Would love to be able to customize at least the color if not more.
I don’t think I’m exaggerating when I say this app is the single greatest human advancement since the development of written language. The way I get to communicate with my family in the different themed rooms fills me with the same feeling of awe and wonder that I imagine struck Galileo as he gazed into the Heavens for the first time. Every time I react to a message with a fun emoji, I get such a rush that I have to set my phone down for a few minutes and just breathe, feel the earth beneath me, feel the synchronized heartbeat of every plant, animal, and stone, feel ALIVE, and then I pick up my phone and I get to do it all over again. I… I love you HeyFam. Photo downloading is alright.
Your people. Your moments. Stay connected with your groups using Groupchat, the best messaging app for families and other groups. Features include to...