Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Oregon State University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The information is easy to understand. It is not filled with medical jargon and non-clinical folks can quickly lean about their medications. It is also simple to navigate. I do hope the library continues to grow, as it is limited at this time. Considering that this app is new, I look forward to how it evolves.
Not a very long list yet. I hope many more will be added in the future? Both the common medications I take aren’t listed. Maybe a suggestions box would be helpful, to tally up the most requested ones would be useful.
Drug-Nutrient Interaction reference database, developed by the Linus Pauling Institute at Oregon State University