Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nestlé · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded the app because the mobile website for product information is basically unusable. So, what does the app do? It links you to the unusable mobile website. Ugh!!! So, I deleted the app and take the spiral-bound little product catalog with me. You would think nestle could hire decent enough IT people to make a usable app that clinicians could actually use.
Unfortunately this app actually used to be helpful but now it is terrible. This is not for the clinician as the app so states. You have to wait for it to load and then go through multiple clicks before you find the product you’re looking for. Only to find out the nutrition information is only for 237ml flavored containers even though you’re using this app to get the information to calculate a tube feed from a 1000 ml ready to hang bag. Yes I can do the math but this is ridiculous and not helpful. It’s quicker to google the product.
This new app has so much useful information for all clinicians. I highly recommend it.
The Nestlé Medical Hub mobile app gives healthcare professionals quick and reliable access to detailed information on Nestlé Health Science nutrition...