Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗IFSTA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app needs an update, it’s such a frustrating app…. I’ve spent most of this study sesh trying to work through all these gremlins it has. Trying not to throw my phone against the wall..
Can’t stay logged in. Most of the time I can’t even log in even though I can login just fine on the website. Developers please help!!
Pain in the butt, session expires and app doesn’t save credentials so you have to re login every few hours.
The IFSTA eLibrary is a subscription-based product purchased by your department/organization. The IFSTA eLibrary companion app provides offline readin...