Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Via Transportation, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am unable to drive, and this service has been a lifesaver. I’ve used it since June, and have had very few issues. I would recommend this in a heartbeat if someone asked. However, there are some design choices that I question. 1: Ability to schedule rides is lost if you use Ride Now. I assume this is due to some backend that would be a bit difficult to replace, but if it isn’t, there isn’t any reason to disallow users to schedule future rides while riding. Unnecessarily taking features from users when there isn’t a reason to is frustrating for some.2: Ride Now provides FAR more information than scheduled rides. When using Ride Now, you are given a rough estimate of when a driver will be in your area, and when a driver is assigned, you get an exact ETA, and a map that pings your driver. When using scheduled rides, you get nothing. No ETA, no map. All you get is a notification that the driver is on the way. I really can’t find a way to justify depriving information from scheduled rides, especially since scheduled rides are preferred to ride now. 3: Post daylight savings, scheduled ride times are displayed in pre-daylight savings time. If I schedule a ride for 2:15, it will display at 3:15, but the ride will still pick up at 2:15. 4: Email support is non-existent. I had an issue scheduling rides during the night when the phone lines were closed. I emailed them asking for help, and to this day have not received an email back. This can be an issue, especially for someone with a disability. Considering that there is a button dedicated to emailing, this needs to be utilized in the future.
In town to help our kids get settled and we chose not to rent a car. Used this service three times. Great experience each time. App easy to use and very intuitive.
I arrived at the airport and had already downloaded the app. I didn’t schedule a ride in advance because I was worried the plane would be delayed and I would miss it. Got on the app and requested a ride; it said it would be 2 1/2 hours. I debated doing Uber instead but for the same ride it would have been $23, and I wasn’t in a huge rush, so I sat there and kept checking to see if it would update. After 45 minutes the estimated arrival was still the same, and I decided to call to see if the phone operator could arrange a driver faster than the app. 7 minutes later — not hours later — I was picked up. Skip the app and just call instead! 5 star ride, 1 or 2 star app. Needs some work. But the ride was great, the driver was great, and I would do it again. But not using the app.
GIFT On-Demand is a city wide point-to-point transportation service in Idaho Falls. It's easy to use! - Input your ride info to view the estimated wa...