Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗William Hause · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I use this almost everyday to quickly pull up directions to places I frequently visit. I also use it to keep notes about restaurants.
I run this app every time I drive anywhere. I like that it shows me how much I spend on gas as I’m driving. I also like that I can save my parking spot when I go into the store. I think the app is a lot of battery power so I plug it in when I’m driving
Save your favorite spots, track your routes, and get directions in one tap. GPS Travel Journal is your all-in-one navigation and memory app — perfect...