Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MAD COOL FESTIVAL, SL · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I think this app could have so many improvements that just aren’t being used. In the calendar section, it would help a lot if it defaulted to the current date and time automatically, instead of making you scroll around to find it. To help people get to know the artists better, it would be great if each profile included their most popular song, that alone could motivate someone to go check them out live. The wristbands are a nightmare to top up. They have a QR code and a proximity reader, but to actually load credit (only in €20 increments) you have to scan a code and enter a PIN, which defeats the whole point of something that’s supposed to be quick and contactless. It would be way better if you could just link a card directly instead.
¿Otra aplicación para tu móvil? Pues sí. ¿La mejor aplicación para tu móvil? Posiblemente no, no somos Tik-Tok. Pero tenemos cositas. Como avisarte 15...