Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ryan Damico · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I don’t have a ton of games on my phone but this one is hard and a lot of fun.
This is a super fun & addictive game! It is very easy to jump right into it, and the concept is simple: Collect gems & don’t get bullied out of the arena! You control your little sumo character with an on-screen joystick. The controls and movement feel intuitive and fluid. You collect gems, but while doing so, enemies or “bullies” will be dive-bombing into the arena to try to force you out. There are different types of enemies, and the difficulty of the game increases as you collect more and more gems. The games are generally short (ranging from a few seconds to a few minutes). It is challenging but very rewarding once you start to figure out the bullies and get a better feel for your strategy & how you move around the arena. Fun, quick/engaging gameplay mechanics, and very easy to learn. Definitely recommend giving this one a try!
This is a great app to have when you need something to do for a few minutes. I’d probably play it even more if there were achievements/badges or other modes like a zen mode where you just collect gems and don’t die or a time trial mode where you try to collect gems as quickly as you can (with or without the bullies).
Unlock the Ultimate Turtle Adventure! In this simple and funny game, you’ll take control of a determined turtle in an exciting world full of shifting...