Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Primavera Sound, S.L. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The map was helpful for getting around the festival and having access to the lineup and being able to change the presentation of the lineup was really nice, as well as being able to separate out your favorite artists. But it is a pretty glitchy app, and I keep having issues with it, every couple of days it won’t let me access the app because it forces me to update it.
the app is terrible but what’s worse is the actual event. they don’t allow festival goers to bring in a proper water bottle and there are minimal refill stations that run out. many leave early because they’re dehydrated. the organizers won’t answer anyones outreach and they basically ignore you unless you’re VIP.
Buggy, no map, what’s the point?
Primavera Sound official application for mobile devices with information about the festivals and other events organised by Primavera Sound all year ro...