Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗LIM SOON TIONG · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Please please create one for AppleTV.
Addition of simple left/right arrows to move 10seconds and space bar to pause and restart would make the app much more useful.
I sometimes see problems with the feed (video and audio out of sync on a channel, etc). The app needs a way to report these issues within it so the problem can be fixed and doesn't recur.
A simple but powerful player. Use the player to watch online and local videos, if you want to play local video, use iTunes to transfer files to your p...