Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bleusalt, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love Bleusalt clothes, but their app has always been problematic. It forgets my login often. They give special discounts on the app, but then offer additional discount codes or VIP points that don’t apply to sales items. It gets confusing which discounts apply and which don’t and it doesn’t explain their policies anywhere. If I’m shopping under “App Exclusives,” because that’s where the discounts are, I can filter by size and color but not clothing for men?!? For these reasons and more, I’ve always found the app frustrating.
The Bleusalt app is difficult to use, has rules and limitations that are never explained and every time I use it I do not get the best price because I break rules that are NEVER explained. Today the app reminded me to use my award points. I tried. They never “took.” Turns out while I was in the app trying to use my points Bleusalt sent me 3 emails which I did not see because I was on the app as directed. That was 1000 points (worth who knows what) that are the same as or different from the dollar value awards also I could not use. You need to do 3 things - fix this user-unfriendly app, credit the order I just placed for whatever those 1000 points are worth, and re-design your award system so it is much easier to understand and works with the app as opposed to fighting it as it does now.
Since discovering this fabulous softest clothing of the most cutting edge of new fabrics I have worn it daily and it is my go to item for gift giving! Black goes with everything! And the scarves and shawls make perfect gifts for wise women, crones, shamans and witches! All my friends are covered! Thank you for so enriching my life and thus that of my grrrl friends! ...and that of the men in their lives and mine!
First-time customers can claim a FREE SCARF on their first order. PLUS: Unlock an Extra 10% OFF on all orders - Exclusively on the BLEUSALT app. BLE...