Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Northern Virginia Electric Cooperative · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What is the point of this app if it can’t be used to report a power outage quickly? I tried reporting a power outage via the website, and the page loads some kind of sub page with a large blue spinning circle ad infinitum. I was unable to report the outage so I downloaded the iphone app despite the horrendous reviews. The app works well enough and now I can access my usage on a mobile device, but honestly why even bother to develop the app if it doesn’t provide any usage beyond or equal to the website? There should be a giant button in the app to report an outage - this will provide the company more real-time feedback. I can check my power usage from the website, so I guess this app is useless. …also if I managed to simply fail to see a “report an outage” button in the app, please let me know!
This never should have been put up on the public App Store. When you click most things it just opens up a page in safari (which in itself is dumb because IOS apps can embed a web view). Sometimes when that happens Safari pops up a dialog suggesting you download the app! It occasionally doesn’t even open up the page related to what you were asking for. The coop should refuse to pay whoever developed this.
I keep seeing 2FA pin notifications every night even when I have logged out of my app. Is this a glitch or is someone trying to hack into my account? It also takes awfully long at times to log into the app.
NOVEC, headquartered in Manassas, Virginia, is a not-for-profit corporation that provides electricity to customers in Fairfax, Fauquier, Loudoun, Prin...