Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Stonegate Pub Co Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Used for The Station in Sutton Coldfield. Some of the items (food) come under the wrong section on the app so are difficult to find. And then the pub itself has no way of knowing your order has been submitted (and paid for), so you have to go inside 20 mins later to chase the order up anyway.
I scanned the app to order food but managed to purchase food / drink to the wrong pub (one 10 minute walk up the road). The QR scanning or the app should make it easier to make sure you’re ordering at the correct location - I.e. a GPS or a map popping up! When I realised I had ordered at the wrong pub, after speaking to the pub staff, they weren’t able to give us a refund, nor were the staff on the phone at the pub I’d accidentally ordered at, as they were different pub chains. The app was also useless for this situation. Luckily the pub we accidentally ordered honoured our order if we walked down there so we weren’t out of pocket. But what was supposed to be an “easier” way of ordering to your table, was definitely not.
In Wimbledon. No 4G in bar so accessed your WiFi. Took forever to register and then WiFi is unusably slow. Just let me use decent WiFi. Putting a portal at the front end makes it painfully poor experience. Basically couldn’t even download the app. Why do you launch an app to allow me to order at the table when your WiFi doesn’t work and your app won’t load. If it’s this bad don’t even try. Took 30 seconds on WiFi to even get this review page to load. Utterly useless.
Welcome to the Social Pub & Kitchens App, a new look Order & Pay app for a new look group of over 150 incredible pubs around the country. You go to ap...