Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sunshine Software Labs · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I cannot scroll down in the list of found devices if it contains more than 5, as the list keeps being refreshed constantly, which resets the scrolling back to the top
The large, pretty start button dominates the screen. It is the least important piece of information. The list of devices is the most important. Most of the devices are not visible. The list constantly flickers and often resets to the top making it impossible to find a device or even read the list and it can be impossible to select a device not at the top of the list. Of course I’ve only used it for one minute but the author insisted on a rating and review. This is my honest rating and review.
The app provides no user guide, but it lists at most two Bluetooth devices. I don’t know how it chooses two from among the many Bluetooth devices in my area, but it seems to prefer those that are far away — often choosing two devices in a neighbor’s house over the multiple devices in mine. I do not get to identify and choose my devices from a longer list.
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