Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Southwstern Mich Trist Council Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Originally I had the Makers Trail app, then it became Visit SW MI app. Unless I am missing something this version has the passport functionality. You can find breweries, wineries, etc by selecting find a maker but doesn’t have a map, or events info. Probably easier for the passport stuff though. Hope next release adds back dome of the previous functionality.
"See more of Southwest Michigan by exploring our challenges. Work your way through our craft beverage scene, set out for an adventure on our trails,...