Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗University of Arkansas at Little Rock · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app also freezes. I shouldn’t be getting spam from a stranger on Engage in my CAMPUS email. IT is useless. Don’t download this app!
You have to make this app more compatible with screen readers like VoiceOver on iOS. Instead of showing a symbol that looks like a bullet point (•), you have to provide the screen reader more information about what control I am on, such as: "Back button".
I love that I can figure out what’s going on and find other student organizations through this!
Trojan Engage is the only app you need to make the most of your student experience at University of Arkansas - Little Rock. You can keep up with news...