Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Youngwan Choi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded this to start tracking planks I am starting today to try to loose my mom belly with DR. This says it connects to Apple Health so I downloaded this even with just one 5 star review. Well there are no notations on what is a premium feature BEFORE downloading the app. Turns out the one feature I got it for is a premium feature only. Seemed like a good app since I just wanted a timer that tracked what I did while reporting it to Apple Health and other apps I saw are preset. Off to find one that connects to Apple Health. Many give a trail run but not this one. Can’t see how well it works and connects to Apple Health without paying. I do not pay for things I do not know how they will be when it comes to apps and other things.
PlankStar is an app that tracks various types of plank exercises. ◉ Plank timer with various methods • Goal Time: You can do a goal time plank. • Max...
| Name | Price | Type |
|---|---|---|
| Monthly Premium | $0.99 | Monthly |
| Annual Premium | $3.99 | Yearly |
| Lifetime Premium | $19.99 | One-time |