Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Upper West Side Philosophers, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a visually beautiful app. And a sweet introduction to JSJ. It is based on a card and book set that is absolutely wonderful and the item I most often suggest my clients purchase for their own self care. So when I went looking for a kindle book or app to refer to a client about to undergo a long period of travel, it was a great disappointment to me to see how very little of that card and book set made it into the app. The app includes only a few of the SEL’s and no overall map reference to quickly and easily find point locations. I would have gladly paid much more for this app if it included what is in the card and book set…or at least much more of it. As it is, I don’t know who this is meant to serve because it is too incomplete. Maybe it was just meant to be an advertisement for the card and book set?
Jin Shin Jyutsu (JSJ) – also known as 'Jin Shin' – is an ancient Japanese healing art that is as effective and powerful as acupuncture, but instead of...