Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Clara · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has been so useful in seeing what brands are paying other creators & finding brands who work with my “platform size”. The only thing I wish for is seeing more reviews from other creators. On the main page I’m only able to see about 5 reviews from other creators, wish there was a way to see all reviews from all time. And on the page where all the brands are - there are no categories. So if you’re not looking for a specific brand you kind of just have to keep scrolling until you find a brand you’re familiar with and then do your own research. Overall though - definitely a MUST for all content creators !!
I’ve used Clara for over a year now. I’m grateful for the opportunity to share my work as a creator and see how other creators are being compensated. But I’ve noticed some important issues from the beginning that I expected would go away over time and haven’t. For one, the photo uploader to add your profile pic, portfolio pics, etc says it requires photos 5MB or less, but I usually have to size them down to 100KB to make it work. I also have to add them via my phone or they get cropped weird. Other issues include: not being able to update my Instagram URL, not being able to unfollow brands, and other profile-related issues. I was one of the earlier adopters of this app, so I was expecting issues in the beginning, but these same issues have persisted since then. I recommend using this app, but just be aware there will be some problems on both the desktop site and the phone app that may make updating your profile difficult.
As a tiktoker with a bit of a following, i have had a number of brands speaking with me about content and ad deals. Thought i was getting fair rates, but after using Clara i finally have a better view on what "fair rate" actually means. This app has been incredibly helpful in knowing my worth as a creator, getting paid properly, and making connections more generally! The influencer community needs to blow this up :)
Clara is a community that empowers creators through transparency, brand reviews/ratings and discoverability. Clara enables creators to create profiles...