Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fatima Ahmed · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Game has too many ads. Basic start does nothing but look at helicopter sit on ground.
Good
If you enjoy ads rather than playing this is your game. Counted 5 ads before I got to play the tutorial. Sell out game not worth the Download.
Control your US army helicopter and be the best air striker to save your base camp from the enemies that are target your camp with the help of air sho...