Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alexander Sandberg · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a complete waste of money. It does absolutely nothing. Well, except take money from you. You’re better of simply using the light that already emanates from your iPad.
I use Tiny Softbox on my Mac's 27" display to lit my face and take professional photos. The app has a beautiful user interface with straightforward user experience. 10/10 recommend it for people who are looking to extend the use of their display for photography.
A simple app with many use cases, from lighting up your face during video calls to helping you set the perfect light for your photography. App featur...