Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Brahim EL KARMOUCHi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game has gross things when you call the elf and you can hear the elf killing a dog like dude who would come up with this when it literally looks like a kid game if a child played Thai and Called the elf they would literally be terrified so terrified if those sounds were real u would call the police and arrest the elf that committed a murder in a kIDS GAM3 and I’m 8 but I know this ain’t no kids game like no way dude so please don’t let your child play this AT ALL!!!!!
I’m not giving this any stars because I hated the ads, hated that I couldn’t turn off the music, and I hated that no matter what I chose it said wrong minus one
Every time you press a button, BOOM! There’s an ad. When I called the “elf” all I heard were glitches, booms, and other creepy things. I thought I had heard someone being impaled!!! The so called “elf” didn’t even say hello
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