Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Orion180 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App crashes whenever you try to access documents. Website on mobile doesn’t allow download of policy papers. Help desk and chat feature only open 9am - 2pm est. no hyperlinks to direct email the help desk either. Do better please.
Nice that it does not collect data so bonus star for that, but the reset password link does not even have a decent dns alias and is just a bare azurewebsites link. There is nothing more useful about the app than opening the website, and the banner ads at top for their services you would think would work but get 404 even on the faq page. Maybe let users see how they can get discount programs, view what data the company thinks about the house to correct inconsistency before a claim happens, place to store serial numbers of pictures of home contents for future claims, anything other than pay a bill and view coverage links.
I have found the app and website to difficult to use and not very user friendly.
The Orion180 app puts your insurance in your hands, making it easier than ever to stay connected. Policyholders can quickly access coverage details,...