Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ToneBoosters · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been on a micro-quest to find a good de-esser on iOS. It’s a surprisingly sparse category on the App Store. But this one is a gem. I don’t get the reviews— it’s decidedly better than esspresso (both visually and sonically - esspresso is downright janky), and a fair bit better than the techivation one (TB is much better visually, marginally better sonically). I can’t compare it to fabfilter because I haven’t shelled out for that yet. The TB one is a more subtle tool - I have actually been using two instances of it, one after another. I do a strong first pass with the “spectral” filter, then a second, much lighter pass with the more traditional “subband.” If I had just one ess-less wish, it would be that I could use both filters in this app, in sequence one after another, with one instance of the plugin. The spectral can’t get strong enough for my whistlin’ gap teeth on its own, but the subband is too blunt on its own, turned up to where I need it. It would be nice to have them work together by design, but the two separate instances works fine enough, and sounds very natural. The only other plugin that comes close is the native de-esser in Logic, but the two pass approach with this one sounds just a bit better. Part of that is the excellent visuals - I feel like I know exactly what I’m doing to the signal with this one. TB makes great apps - their eq and reverb are standbys on my signal chains. This app is another really useful, visually helpful tool. Don’t mind the ratings here - this one is the stuff.
Impossible to use on mobile.
I use garageband to produce tracks, and I love my results, but with my Behringer C-1 microphone (definitely a treble focused mic) I get a lot of hard, treble-y S sounds, and even harsh sounds on Ds and Fs. This plugin helped that problem tremendously. I can’t recommend it enough! Worth the couple bucks for sure!
TB Sibalance - the Swiss Army knife de-esser AUv3 plug-in that your vocals deserve TB Sibalance is the perfect AUv3 plugin to remove excess sibilance...