Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ToneBoosters · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I use this live on stage with my AUs. A big issue with iOS music is that the levels are EVERYWHERE. I initially was using the TB compressor to reign in the dynamic range, but barricade is insanely better suited to this task. PROS: -Low dsp (as long as you don’t use the built in compressor) -Boost the gain towards the ceiling at -1 dbfs and you’ll be able to bring up those super quiet piano apps (cough*Korg*cough). Seriously, boost the gain on the Ivory Pianos inside module and they come to life LIVE — not just on playback in a daw. -place Barricade on a bus to make certain your whacky synth app that sometimes glitches doesn’t blow some speakers -the audition capability is great to make sure you aren’t over limiting, or getting rid of part of the sound you’d like to keep -SATURATION. Most of you probably don’t even realize there’s multiple saturation algorithms that work on an adjustable threshold. The mixer, mild, and tape algorithms work really well to contain the digital artifacts in some synths, or grunge up the tone to get a little lower-fi -virtually no latency. I play live at 64 samples. Pianos, clav, b3, synths, etc. This limiter, unlike most of the others on iOS, does not affect playability. -an actual manual CONS: -Graph layout is a little odd, not particularly intuitive, and looks fuzzy on AUv3 (standalone is clear). Do read the manual to do anything more advanced than brick wall limiting. Awesome stuff ToneBoosters!
Best compressor I’ve used for IOS, best limiter. Finally a plug in that functions like it should. Well worth $13
Top notch compressor and limiter, there is none better available for your iPad or iPhone. If you do audio on your iOS device, just get this. You’re welcome.
ToneBoosters Barricade is a studio-quality, professional, true-peak limiter and peak compressor AUv3 plug-in with a gorgeous interface and integrated...