Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Scott Rocha · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is like the In-N-Out Burger of avatar apps. Super simple menu executed extremely well. There’s enough customization options to make it fun with tons of combinations, but not scrolling through endless screens of similar-looking options. The randomizer is a cool way to shake things up, and the bonus features are a nice touch.
I love this app. So much fun to use, the random feature is addicting. Make sure you fully finish the unlock purchase otherwise you may get confused and think you unlocked it when you haven’t yet. Super fun and love the idea!
Pretty fun when you’re the type that would spend 30 minutes customizing “your player” while everyone else would wait in agony to play the video game.
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