Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Global Times · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Congratulations for rolling out an app that fits the bigger Ipad screen! Why don’t you call it Global Times for Ipad, instead of the ambiguous Global Times HD? A glitch left over from the older phone version: When you click on a headline to get the full text, you get the wrong article, usually the one right above it. I particularly like the E-paper version.
The Global Times is China’s most informative English-language newspaper. With a remarkable readership, both in China and across the globe, the Globa...