Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HAIER US APPLIANCE SOLUTIONS, INC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Apparently people have been having this forbidden problem for years and they still haven’t fixed it.
How does a 300+ billion dollar company have such a horrible app? Why would you market smart appliances if you’re not going to built the infrastructure for them to work. I paid an extra $50-$100 for features that don’t work. An absolute scam.
I tried to get the account set up and it keeps having errors so I called tech support they said that they don’t support the app anymore and that they primarily support the smart hq app and now I can use the smart features so for anyone that got a ge product and it says in the user manual to use this app don’t it won’t work.
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