Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Feltner Brothers LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Won’t go past loading!
App gets stuck on load screen whenever launched. If I want to order I have to redownload the app. Slightly... inconvenient.
Good idea to have an app but there are some needed features to get it to 5 stars. Apple Pay, log in with Apple/Google/Facebook are musts for this kind of app (I don’t need another password to buy a burger). Took longer to enter my payment info than to pick my burger. Good potential though.
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