Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Biolux Technology GmBH · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not only do they "require" personal identifying information (ie your birth date and personal phone number) and make it impossible to opt out without contacting customer service and receiving considerable pushback, but then after all of that the app is obsolete. Can't even serve it's one purpose. The reality: how does one trust a medically-natured device for safety and health purposes when the company can't even run an app? They'd save more face if they didn't have an app at all.
Needed to get replacement device due to the first one malfunctioning. I cannot use the new device because you can only have 1 device linked per account and there is no way to remove the old device from my account. I cannot link the new device to a different account under a different email address because the device is permanently linked to my old email address. How can this be overlooked? I cannot use the device I paid for and customer service has not offered a solution after dozens of emails asking for assistance.
The app was just redesigned and it is worse than before :/ everything is a day off, my birthday is 6/8 it shows 6/7, scan from tonight (Tuesday) counted for Monday, wont let me change my aligner count… so disappointed as I was really excited to get to use this new app.
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