Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Realm Living · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Installed the app and received call to sell their paid service (help you to plan your renovation and source contractor). Since I am in the market for contractor, I paid and tried their service. My conclusion was completely useless. They basically send my project to their list of contractors and see who is interested. Then, schedule a walkthrough with me and provide the bid. My project is pretty small and didn’t get a lot of interest. Realm project manager is not responsive at all, it took me over 2 months to get 3 bids and missed my timeline. I had questions and wanted clarification on the bid. They never came back to me. In term of price, the bids are not competitive based on my other recent project. Overall, realm helped me to schedule 3 walkthroughs and get 3 bids in two months time. That’s it.
It’s so hard to get trusted information about home renovations. All of our neighbors and friends have an opinion, about what we can and should do, but we were feeling overwhelmed by our options. Realm helped us budget for projects in the next 1-5 years - in just a few minutes - so we can finally have a plan and get the most out of our property. Really interesting data - very easy to use! Highly recommend.
Seriously. What’s the point. Ok, you give me my home value. You are estimating my equity based on public record information. That’s about it. No interesting insights about the area. Literally just the stats of my home, their estimated value of my and the equity that they believe I have in it. Big whoop. Maybe if I put down I was looking to sell or something, maybe that would kick me into a bucket of potential monetization for them and then would actually provide something of value to me. I’m going to delete this app and unsubscribe from their deluge of emails that kept begging me to download that app. If I’m missing the point, feel free to respond, But otherwise, I don’t get the point of this app whatsoever.
Realm was named one of TIME magazine’s Best Inventions of 2021 and has helped 50,000+ homeowners plan renovation projects, track their home value, and...