Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗App Star Family · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am a Roots Magic user but I have been looking for an app to make stylish looking family charts that I can print myself. This app looks fantastic in the App Store. The graphics are very pretty and the screenshots appear to be exactly what I’m looking for. A simple but graphically interesting family tree to include with photo albums and other family keepsakes for when they get passed down. Unfortunately, there is no free access to try out the app before signing up for a subscription. Despite the fact that the Subscription button in the App Store indicates a free month trial—Once you download the app, there are a couple of cutesy animated intro screens that really don’t provide much information. The 3rd screen is an offer to sign up for a 3 day free trial which then automatically becomes a $4.99/week subscription. You can’t skip past this. With the cute animation, you’d think there would be a short tutorial video so you could at least see how it works before signing up for a subscription. I don’t like to give out info before seeing if the app is even something that I’d like and a 3 day trial seems like barely enough time to learn a few rudimentary functions much less get a real feel for how it works unless you have hours a day to spend working with it. I can see giving it a try, deciding not to continue with the subscription and then being forever inundated with emails begging me to subscribe.
The app is available for free, but almost every desired feature within the app comes with a price tag. For instance, you can only add a limited number of family members before being required to start paying. Additionally, if you want to conduct in-depth research on your family, you have to make a payment. It would be more straightforward for the app to have an initial download fee since the free version offers limited functionality. The app seems to heavily favor paid users, making it difficult to enjoy the full experience without spending money. If you're not willing to invest any money, DONT GET THIS APP! (I gave it 5 stars so you can see this)
I started on a whim researching my ancestors, and I am SO hooked! It’s been less than 10 days and I’ve already found ancestors from the 1600’s!! To be Able to see actual photos of my 4th great grandmother is amazing. I’ve alway been told I was named after my maternal grandmother and I have hated my name for 63 years!! I was floored when I discovered that wasn’t my grandmother’s name!! After discovering my great great great grandmother I realized that each woman had changed the spelling each generation! So technically I AM named after her and the other 3 ladies. I am now appreciative of it!
Our Family Tree app makes it easy to build, explore, and research your own family history. Create a custom family tree as big and detailed as you want...
| Name | Price | Type |
|---|---|---|
| Family Search Tree (Weekly) | $4.99 | Weekly |
| Family Tree (Monthly) | $9.99 | Monthly |
| Full Version Yearly | $49.99 | Yearly |