Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Path Community ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Can’t recommend this app highly enough. My daughter has just started at University and I got her to download it. She has now passed it onto the rest of the campus due to how good it is. It reassures you that your family and friends are safe, and a really super, well created app. It is simple to navigate and a must have for that added safety and security when out
Super intuitive app. Simple and powerful which is exactly what you need to walk home safe etc. I’ve got my friends and family to download and use too and they love it. Definitely helps us all feel safer when walking home or where ever especially during these darker winter months.
A genuinely brilliant app to help you feel safer whilst walking alone. I’ve used it a few times now whilst heading home after a night out and cannot recommended it enough. Have made all of my friends download it too 🙌🏽
Transform your travel with Path - crowdsourced community safety. It’s the feeling of a whole community keeping an eye out. Friends, family and neighb...