Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗hersheson products Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App not hugely user friendly - trying to use hair miles takes you back to the website telling you to download the app….. you can’t use your hair miles on the website, so therefore can’t use them at all?! Definitely needs to be looked at please Hershesons! Your salons and work you do there is faultless, but your IT team is letting you down!
App is super easy to use but the hair miles button just redirects you to the webpage to download the app even if it’s already been downloaded, can’t seem to see my hair miles. Same issue for the rewards button. It’s also not clear blow dries are not included in treatments and this is an extra service you need to book in, the team has to squeeze this in for me once I got to the salon as I thought it was included. Love the team there though, shame about the app!
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