Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Broadsheet Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app has potential. I love Broadsheet, but the app has to be an embarrassment. Click on links for numerous, so many.. virtually any… of the stories and the app CRASHES. Simply not good enough. Makes to app unusable. If Broadsheet app support or development team are interested (not likely as last update was 7 months ago and the issues are GLARING OBVIOUSLY and numerous) I would be happy to provide detailed feedback and examples… but only if they are going to take seriously constructive feedback and address the issues. Otherwise it is a big uninstall and delete from me. I have better things to do with my time.
This app is the most user unfriendly app I’ve seen recently. They have taken the instagram style of not linking and forcing people to jump through multiple hoops to see the information they need. The venue address tried to open up their website instead of just simple opening the address in a map and they don’t allow copying text from their app. Horrible practice and full of dark patterns. You’re after traffic but you lose users for your crappy practices. No thanks.
Such a useful guide and source of inspiration. I only wish it could be used as a tool to mark places “been” and Star places “to go”. Then it would be THE essential app for every Aussie (or Aussie traveller).
Broadsheet (broadsheet.com.au) is the authority on cultural life in your city. From excellent restaurant openings to unmissable art exhibitions – stay...