Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Australian Good Food & Travel Guide · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App is informative, handy category and sorting functions. Would love to see an overall interactive map function similar to the michelin app.
Don’t use the app to book anything. Use the restaurant own website.
This app is not only clunky but it’s obvious after a minute or two of use that it’s not updated regularly. Places are either closed or incorrectly located when you go by the app listing location or have been closed permanently for years. Relying on users to then call in these errors is just lazy. It’s a shame that map apps have better, more up to date listings than what should be a go-to guide and food guides in general. This Clayton’s food guide shows how far the Australian Good Food Guide has fallen from grace and no longer has the reputation it once did. Otherwise it would invest money and time in an app that is current and correct. A shame it couldn’t care less.
For over 40 years the Australian Good Food Guide (AGFG) has been Australia’s single most comprehensive rating authority. Every year AGFG reviewers ind...