Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Skin Rocks · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve had this app since it was released and use it whenever I’m looking for something new. I trust Caroline’s advice and recommendations implicitly. However, since upgrading to the new app, I find it glitchy. I can’t tap and open some products I want to read about which is frustrating. When I add more filters to look at products with a particular ingredient, eg peptides, add my profile and Caroline’s approved products, the app says there are 39 products to view but when I click on it, no products appear. I understand apps are always being updated so wanted to mention this. I’d also like to have a filter for types of products, eg cleansers with a filter for fragranced/fragrance free and filter balms, oils, creams etc I still love the app overall for information I can read and products I would never think to look at or purchase
I get this app out every time I’m stood in boots/space NK etc but I’d really love the section where you add your purchased products to put them in order of when to use and I’d like to be able to add an item I’m considering and be told if it’s the same as something I’m already using - Or if I shouldn’t use it alongside something I already am. For example today I have bought the Kate Somerville dermalquench with retinol but I already use Skin & Me and I don’t understand if they are the same thing? Or ok to use together? At the moment that section just feels like a Pinterest board. I also relied on the % marker for suitability but that seems to have disappeared. Love Caroline though and trust her 100% - I understand apps are always improved upon so hopefully these things are in the future.
For a new app, it works really well and has so much info. Those who are saying it's the same info as Caroline’s website may be right, however now I can save products to favourites so they are all in one place, (including a separate area for ones I want to try) plus I can filter by brand, product, skin condition, you name it, and get product recommendations and info on all the products in an easy to navigate app. This app has so much I'm yet to explore, but so far I see the usefulness of having this product directory easily to hand in a useful app! I'm looking forward to furthering updates as it's a great app to start with! Well done CH and SR team!
‘Caroline Hirons is to skin what Martin Lewis is to finances. Superb app, all this knowledge at your fingertips for FREE!' – Skin Rocks App User Fou...