Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lumos apps · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Although the general product works satisfactorily, the premium version, for a quite expensive price (especially compared to competitors) lacks many important features. The inability to customize your workout plan after you have selected the difficulty options when you download the app is frustrating, especially when you cannot skip workouts that are too easy or jump to workouts later in the program that challenge you more (all of my workouts have been). Also, more options regarding the voice used for running would be nice, such as the ability to change how the voice speaks over your music or gives halfway/10 second warnings (I personally like these features)
Really has kept me motivated to keep going and doing the program. I’m finishing Week 2 today and my wife and I are already working towards entering our local 5k next season. Being able to go at your own pace and speeds as well is huge, as well so you dont feel like you are falling behind. The vocal cues are also fantastic when you’re really struggling and you hear ‘half way there’ or ‘10 seconds left!’
So I’ve been struggling with my weight for years, and I've always wanted to start working out and, more specifically, running. I don't know what it is about running, but I've always wanted it. In the past, I would start and then quit in the same week. I would overwork myself to the point of fear and resentment. But using this app, I'm excited for my next workout. I see so much improvement in my runs. This app reminds me to cool down and refuel. I feel like a champ. I thank the Lord for this one.
Want to run a 5K but don’t know where to begin? iRun is your starting line: The app’s personalized workouts will have you off to the races in eight w...
| Name | Price | Type |
|---|---|---|
| Membership (Weekly) | $4.99 | Weekly |
| Membership plan (Weekly) | $4.99 | Weekly |
| Membership (Weekly) | $4.99 | Weekly |
| Membership (Weekly) | $6.99 | Weekly |
| Membership plan (Monthly) | $9.99 | Monthly |
| Membership (Quarterly) | $14.99 | Quarterly |
| iRun: lifetime membership | $29.99 | One-time |
| Membership plan (Annual) | $29.99 | Yearly |
| Membership plan (Annual) | $29.99 | Yearly |
| Yearly subscription | $39.99 | Yearly |