Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Upsell · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not everything needs an app! And if you're going to ask guests to use one, it needs to work!I'm on vacation to be away from my phone!
Terrible app, crashes your phone
For a 5-star hotel, this app looks like I could have designed it myself, and I’ve only ever built one app. Mystifying UI design choices (restaurant menus, experiences, etc…). Clunky.
Experience the best of PHĀEA Blue with our easy-to-use app: Make reservations at PHĀEA Blue restaurants, book relaxing spa treatments, order room serv...