Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Potential, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
By far the most advanced habit tracker, and I’ve found that having a Home Screen widget showing my habits that can launch apps has been game changing. Highly recommend!!
No, I don’t want to immediately sign up for a subscription without even trying the app first. Prompt me in 7 or 14 days but putting up the paywall (even with a trial, which I have to then immediately cancel from Settings) is a barrier that I’m not sold on because, well, I haven’t even tried the app yet. Especially annoying that I had to create an account first - again, all without being able to use the app yet. Also, 4.99/mo when Streaks (also with automatic integrations) is 4.99 single purchase, isn’t appealing in this space. I gladly spend $200+/yr in annual subscriptions (and single purchases) on premium software products, but this app needs to demonstrate its value proposition before asking for money upfront. The appropriate sequence should be: 1. Show the intro screens then a tutorial of the app 2. Allow the user to use the app for 7-14 days 3. At some point, ask to create an account to sync data or use the social features (or naturally, when the user tries to use a feature that requires an account) 4. Paywall when the trial is up Happy to try again when the onboarding for this app gets fixed. I could have tried the app in the time it took to write this review, but it’s really the principle of CX that bothered me enough not to.
I tried this app out to see if it could outdo my current habit tracker. I alike the idea of combining intentions with integrations. The UI is also nice. Where it fell short was in its lack of granularity. For instance, some habits I want to do the same time every morning, seven days a week. But other habits I want to do Mondays and Tuesdays at different times on both days. I was also unable to create a mileage minimum for a running habit - it’s currently only in kilometers and whole number values at that. This is an app I’ll definitely continue to follow, but for now, I’ll stick with a habit app that gives me the granularity at a cheaper cost.
We believe technology can and should help you do the things you truly want to do. We’ve designed Potential to do just that — because we can all use a...
| Name | Price | Type |
|---|---|---|
| Potential (1 Month) | $4.99 | Monthly |
| Potential Plus (1 Month) | $9.99 | Monthly |
| Potential (1 Year) | $49.99 | Yearly |
| Potential Plus (1 Year) | $99.99 | Yearly |