ToDue: Bills & Expense Manager

Michael Liwanag · iOS

ToDue: Bills & Expense Manager

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

ToDue: Bills & Expense Manager screenshot 1ToDue: Bills & Expense Manager screenshot 2ToDue: Bills & Expense Manager screenshot 3ToDue: Bills & Expense Manager screenshot 4ToDue: Bills & Expense Manager screenshot 5ToDue: Bills & Expense Manager screenshot 6

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does ToDue: Bills & Expense Manager Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.7 ★(139)

Rating Distribution

4.7
★★★★★
139 reviews
5
3%
4
1%
3
2%
2
9%
1
86%

Top Countries

🇺🇸 US🇦🇷 AR🇬🇷 GR
Reviews (3)▼
★★★★★Alaskagrown33312/9/2023
Love it

I love the simplicity, and the aesthetics are beautiful. However it would be nice if there was a completely separate tab for income and if there was a way to input “daily” income for us gig workers. Also a calendar function synced with bills and income tab. If it had all this, this would be the perfect app.

★★★★☆Iphone5sipadair27/5/2023
Very happy I found this one of a kind app, it does need an update though.

It’s a great app, and exactly what I was looking for. The only problem I have is there’s a problem with sorting by paycheck. Currently I have 3 paycheck options because I logged 3 paychecks, because my checks are never the same and I was just planning on entering them manually. Personally I wish there was an option to disregard entering paydays, I more or less just want the todo format for my bills with an automatic calculator which it does great. I think it’d work so much better if it just asked when you get paid and how often then went off of that instead of having you enter your paychecks. Plus the option for a full running total that you could just swipe through and a calendar view would be very welcome options. With all of that said I’ll say this is the first and only app I’ve found that does what it does in the todo list format, so I’m very happy with it.

★★★★★VicFRH1/20/2023
Awesome App

Managing all your income (salaries, matured deposits….) and debts (credit cards, utilities bills, mortgage, loans, insurances….) in an ORGANISED and TAILORED way! Clear displays allowing visualisation of monthly financial situation and trend. Excellent customer support! Timely solved my issue when moving to another mobile. Definitely worth the price you paid (honestly not expensive for the functions offered)

Version History (6)▼
511/2/2023
412/13/2022
312/10/2022
1.29/22/2022
1.11/2/2022
1.012/31/2021
Available In (102 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇭 BH🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇾 CY🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇹 MT🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇷🇸 RS🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE
Supported Languages (1)▼
English
App Details▼

ToDue is your "to do" list for managing monthly expenses and bills. Simply view all of your expenses and income each month to assist with budgeting an...

iOS App ID
1581121934
Content Rating
4+
Min OS
12.0
Size
21.6 MB
In-App Purchases
Yes
Publisher
Michael Liwanag

In-App Purchases (1)

NamePriceType
Pro Version$2.99One-time