Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kam Wai Yip · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have a paid app and now the Calendar only goes to the 25 of the month. I have bills due on 28, 30, 31st. I emailed support my email was returned twice!! No way to contact them. I have to use a different app for bills due after the 25th. It’s ridiculous. It used to be a great app five years ago but now if I have to use two apps for bills. I might as well cancel this one. Look around to find a better app is my advice.
Free ? You can only list 2 bills in A month for free. Seriously ? Uninstalled
I depend on this app! I’ve been using it for more than 3 years and I’ve never missed a payment thanks to this app. It is easier and better than the reminder app on iPhones. I did pay the small fee to be able to add unlimited bills but it’s completely worth it!
Never miss your bills. Bill Alerts reminds you since your bills are issued. - Simple to use - Highly customizable - Issue Date Alerts - Due Soon Aler...