Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lucas Dahl · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The game is decently fun to play until the weird physics hits and your car flys into the air. That barely happens and is fun to play otherwise.
My daughter downloaded this game to play in the car, keeps her occupied since it seems pretty easy. I played it while on the restroom(to make sure she should be able to play it) and it’s actually pretty fun.
First waves are pretty simple, but you really need to get the power ups later on. Still decently fun for a free app.
Fight wave after wave of enemy cars in this endless demolition derby! Use a power-up to help push enemies even further with every hit! How many waves...